# UK

> What we deliver Inspired reputations Insightful relationships Invigorated revenue Discover more Discover more Hotwire, the global technology communications and marketing consultancy in the UK Where technology meets humanity, sparks fly.

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## Pages

- [Hotwire Names Charlotte Harvey as UK Managing Director to Accelerate Growth and Expand Market Leadership](https://www.hotwireglobal.co.uk/hotwire-names-charlotte-harvey-as-uk-managing-director-to-accelerate-growth-and-expand-market-leadership/)
- [ROI·DNA Expands Global Footprint to Accelerate Growth for International B2B Technology Brands](https://www.hotwireglobal.co.uk/growth-international-b2b-digital-marketing-technology-brands/)
- [Hotwire Global Announces AI Lab to Add More AI Consulting, Development and Tools ](https://www.hotwireglobal.co.uk/hotwire-global-announces-ai-lab-consulting/)
- [Hotwire UK adds to executive bench with Paul Bowhay as SVP, Global Head of Fintech](https://www.hotwireglobal.co.uk/hotwire-uk-paul-bowhay-fintech/)
- [AI Beyond Efficiency](https://www.hotwireglobal.co.uk/ai-beyond-efficiency/)
- [Hotwire UK Appoints Alex Wares to Lead Marketing Services & ABM](https://www.hotwireglobal.co.uk/hotwire-uk-appoints-alex-wares-to-lead-marketing-services-abm/)
- [GAIO.tech](https://www.hotwireglobal.co.uk/gaio-tech/)
- [AI for Marketing and Communications Consulting & Tech](https://www.hotwireglobal.co.uk/our-services/ai-consulting-tech/)
- [Hotwire Global Appoints David Rowan as First Member of Brand New Global Advisory Board](https://www.hotwireglobal.co.uk/hotwire-global-david-rowan-global-advisory-board/)
- [Important Security Warning](https://www.hotwireglobal.co.uk/important-security-warning/)
- [Industrial Tech](https://www.hotwireglobal.co.uk/our-sectors/industrial-tech/)
- [Hotwire Global Communications Expands Presence in Asia Pacific](https://www.hotwireglobal.co.uk/hotwire-global-communications-expands-presence-in-asia-pacific/)
- [ESG (Environmental, Social, Governance)](https://www.hotwireglobal.co.uk/our-services-2/esg-environmental-social-governance/)
- [Home](https://www.hotwireglobal.co.uk/)
- [Immersive Retail: 10 Key Trends from NRF 2022](https://www.hotwireglobal.co.uk/immersive-retail-10-key-trends-from-nrf-2022/)
- [Retail Tomorrow 2022](https://www.hotwireglobal.co.uk/retail-tomorrow-2022/)
- [Retail Tomorrow](https://www.hotwireglobal.co.uk/retail-tomorrow/)
- [Privacy Policy](https://www.hotwireglobal.co.uk/privacy-policy/)
- [Thank you](https://www.hotwireglobal.co.uk/contact/thank-you/)
- [Retail & Leisure Tech](https://www.hotwireglobal.co.uk/our-sectors/retail-leisure-tech/)
- [Marketing & Ad Tech](https://www.hotwireglobal.co.uk/our-sectors-old/marketing-ad-tech/)
- [Systemic change from the inside out](https://www.hotwireglobal.co.uk/systemic-change-from-the-inside-out/)
- [Case Studies](https://www.hotwireglobal.co.uk/case-studies/)
- [Fin Tech](https://www.hotwireglobal.co.uk/fin-tech/)
- [Insights](https://www.hotwireglobal.co.uk/insights/)
- [Contact](https://www.hotwireglobal.co.uk/contact/)
- [Careers](https://www.hotwireglobal.co.uk/careers/)
- [Who we are](https://www.hotwireglobal.co.uk/about-us/)

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## Blogs

- [Among the first: Hotwire takes a front-row seat at SXSW London’s inaugural day](https://www.hotwireglobal.co.uk/blog/hotwire-takes-a-front-row-seat-at-sxsw-london/)
- [The Ethical AI Conundrum: Interview with Trilateral Research](https://www.hotwireglobal.co.uk/blog/the-ethical-ai-conundrum-interview-with-trilateral-research/)
- [Quantum Computing: A Double-Edged Sword for Cyber Security](https://www.hotwireglobal.co.uk/blog/quantum-computing-a-double-edged-sword-for-cyber-security/)
- [The impact of a changing global media landscape on business](https://www.hotwireglobal.co.uk/blog/the-impact-of-a-changing-global-media-landscape-on-business/)
- [The Biggest Technology Event on Earth: Olympics Takes Gold](https://www.hotwireglobal.co.uk/blog/the-biggest-technology-event-on-earth-olympics-takes-gold/)
- [Unpacking Labour’s Policy Agenda: Implications for Tech](https://www.hotwireglobal.co.uk/blog/unpacking-labours-policy-agenda-implications-for-tech/)
- [Madfest: Exploring AI, Creativity, and Marketing History](https://www.hotwireglobal.co.uk/blog/madfest-exploring-ai-creativity-and-marketing-history/)
- [Future of Cookies: Navigating Marketing Data Changes](https://www.hotwireglobal.co.uk/blog/future-of-cookies-navigating-marketing-data-changes/)
- [Transforming Business with AI: Top Takeaways from The AI Summit London](https://www.hotwireglobal.co.uk/blog/transforming-business-with-ai-top-takeaways-from-the-ai-summit-london/)
- [The importance of personalisation in ABM campaigns](https://www.hotwireglobal.co.uk/blog/the-importance-of-personalisation-in-abm-campaigns/)
- [The Drop: 10 January 2024](https://www.hotwireglobal.co.uk/blog/the-drop-10-january-2024/)
- [What to watch for behind the headlines at CES 2024](https://www.hotwireglobal.co.uk/blog/what-to-watch-for-behind-the-headlines-at-ces-2024/)
- [AI, convergence and podcasts that last: thoughts from the B2B Marketing Expo 2023](https://www.hotwireglobal.co.uk/blog/ai-convergence-and-podcasts-that-last-thoughts-from-the-b2b-marketing-expo-2023/)
- [The unpredictability of predictions](https://www.hotwireglobal.co.uk/blog/the-unpredictability-of-predictions/)
- [The Drop: 05 December 2023](https://www.hotwireglobal.co.uk/blog/the-drop-05-december-2023/)
- [ABM: The Leading Lady, Not The Supporting Actress](https://www.hotwireglobal.co.uk/blog/abm-the-leading-lady-not-the-supporting-actress/)
- [People-to-people: how creativity is changing the way B2B campaigns are delivered](https://www.hotwireglobal.co.uk/blog/people-to-people-how-creativity-is-changing-the-way-b2b-campaigns-are-delivered/)
- [After the AI Safety Summit, where next for comms?](https://www.hotwireglobal.co.uk/blog/after-the-ai-safety-summit-where-next-for-comms/)
- [The Drop: 03 November 2023](https://www.hotwireglobal.co.uk/blog/the-drop-03-november-2023/)
- [5 major misconceptions about thought leadership](https://www.hotwireglobal.co.uk/blog/5-major-misconceptions-about-thought-leadership/)
- [Introducing Hotwire Connect](https://www.hotwireglobal.co.uk/blog/introducing-hotwire-connect/)
- [Bringing out the Best in Your B2B Content Strategy](https://www.hotwireglobal.co.uk/blog/bringing-out-the-best-in-your-b2b-content-strategy/)
- [Technology For Marketing ’23: A day to supercharge your Martech experience](https://www.hotwireglobal.co.uk/blog/technology-for-marketing-23-a-day-to-supercharge-your-martech-experience/)
- [The Drop: 05 October 2023](https://www.hotwireglobal.co.uk/blog/the-drop-05-october-2023/)
- [Women's Football: A Celebration of Talent, History, and Equality](https://www.hotwireglobal.co.uk/blog/womens-football-a-celebration-of-talent-history-and-equality/)
- [Insight-Driven Integrated Comms: The Data Era of PR](https://www.hotwireglobal.co.uk/blog/insight-driven-integrated-comms-the-data-era-of-pr/)
- [Carving Out a Unique Brand Position: The Power of Data-Driven Narratives](https://www.hotwireglobal.co.uk/blog/carving-out-a-unique-brand-position-the-power-of-data-driven-narratives/)
- [London Tech Week ‘23: Were the tectonic plates of technology turning?](https://www.hotwireglobal.co.uk/blog/london-tech-week-23-were-the-tectonic-plates-of-technology-turning/)
- [London's Tech Triumph: How to Capitalise on the City's New Crown](https://www.hotwireglobal.co.uk/blog/londons-tech-triumph/)
- [The Future of the Single Customer](https://www.hotwireglobal.co.uk/blog/the-future-of-the-single-customer/)
- [Reconnecting Retail](https://www.hotwireglobal.co.uk/blog/reconnecting-retail/)
- [Beyond the Numbers: Assessing our DEI Progress](https://www.hotwireglobal.co.uk/blog/beyond-the-numbers-assessing-our-dei-progress/)
- [2022 Event Trends](https://www.hotwireglobal.co.uk/blog/2022-event-trends/)
- [New series: What’s big in tech for 2022?](https://www.hotwireglobal.co.uk/blog/new-series-whats-big-in-tech-for-2022/)
- [What’s big in tech for 2022? Sustainability](https://www.hotwireglobal.co.uk/blog/whats-big-in-tech-for-2022-sustainability/)
- [What’s big in tech for 2022? Cloud, AI and automation](https://www.hotwireglobal.co.uk/blog/whats-big-in-tech-for-2022-cloud-ai-and-automation/)
- [UK HIPP update: Husmus](https://www.hotwireglobal.co.uk/blog/uk-hipp-update-husmus/)
- [HOTWIRE’S YEAR IN BRIEF: 2021](https://www.hotwireglobal.co.uk/blog/hotwires-year-in-brief-2021/)
- [The pathway to purpose: why corporate reputation is still front of mind for CEOs](https://www.hotwireglobal.co.uk/blog/the-pathway-to-purpose-why-corporate-reputation-is-still-front-of-mind-for-ceos/)
- [UK Black History Month: why always me?](https://www.hotwireglobal.co.uk/blog/uk-black-history-month-why-always-me/)
- [Can Design Make Your Marketing More Inclusive?](https://www.hotwireglobal.co.uk/blog/can-design-make-your-marketing-more-inclusive/)
- [How Being a Tech Optimist Can Make You Work Better](https://www.hotwireglobal.co.uk/blog/how-being-a-tech-optimist-can-make-you-work-better/)
- [Wait – it’s all been influencers all along?](https://www.hotwireglobal.co.uk/blog/wait-its-all-been-influencers-all-along/)
- [Collaboration Anywhere: How Remote Work Is Impacting Every Aspect of Our Lives ](https://www.hotwireglobal.co.uk/blog/collaboration-anywhere-how-remote-work-is-impacting-every-aspect-of-our-lives/)
- [Environmental Social Governance (ESG) in the Technology Sector](https://www.hotwireglobal.co.uk/blog/environmental-social-governance-esg-in-the-technology-sector/)
- [4 reasons why you need to include Facebook in your B2B growth strategy](https://www.hotwireglobal.co.uk/blog/4-reasons-why-you-need-to-include-facebook-in-your-b2b-growth-strategy/)
- [Dangerous liaisons: why partner marketing needs to go beyond the alliance](https://www.hotwireglobal.co.uk/blog/dangerous-liaisons-why-partner-marketing-needs-to-go-beyond-the-alliance/)
- [Taking the temperature of retail innovation today](https://www.hotwireglobal.co.uk/blog/taking-the-temperature-of-retail-innovation-today/)
- [What Innovation Acceleration looks like](https://www.hotwireglobal.co.uk/blog/what-innovation-acceleration-looks-like/)
- [Landing your message: say it simply and say it often](https://www.hotwireglobal.co.uk/blog/landing-your-message-say-it-simply-and-say-it-often/)
- [Why an industry lens is crucial to ABM success](https://www.hotwireglobal.co.uk/blog/why-an-industry-lens-is-crucial-to-abm-success/)
- [The importance of humanizing B2B copy](https://www.hotwireglobal.co.uk/blog/the-importance-of-humanizing-b2b-copy/)
- [Phasing out ‘brand awareness’](https://www.hotwireglobal.co.uk/blog/phasing-out-brand-awareness/)
- [Who’s winning the data analytics race in marketing?](https://www.hotwireglobal.co.uk/blog/whos-winning-the-data-analytics-race-in-marketing/)
- [Where does inspiration come from?](https://www.hotwireglobal.co.uk/blog/where-does-inspiration-come-from/)
- [Privacy-centric practices and transparent communication](https://www.hotwireglobal.co.uk/blog/privacy-centric-practices-and-transparent-communication/)
- [The hybrid retail economy: bridging the gap between in-store and digital](https://www.hotwireglobal.co.uk/blog/the-hybrid-retail-economy-bridging-the-gap-between-in-store-and-digital/)
- [Four reasons why investors are pouring money into buy now pay later](https://www.hotwireglobal.co.uk/blog/four-reasons-why-investors-are-pouring-money-into-buy-now-pay-later/)
- [Fintech is putting its money where its mouth is on diversity and inclusion](https://www.hotwireglobal.co.uk/blog/fintech-is-putting-its-money-where-its-mouth-is-on-diversity-and-inclusion/)
- [Shopify: The high street is a marketing channel, not a sales channel for retail](https://www.hotwireglobal.co.uk/blog/shopify-the-high-street-is-a-marketing-channel-not-a-sales-channel-for-retail/)
- [Declaration of ads: How to make sure your influencer partnerships are authentic](https://www.hotwireglobal.co.uk/blog/declaration-of-ads-how-to-make-sure-your-influencer-partnerships-are-authentic/)
- [HotTakes: Hotwire acquires McDonald Butler](https://www.hotwireglobal.co.uk/blog/hottakes-hotwire-acquires-mcdonald-butler/)
- [Building a World-class Team to Connect Reputation Building to Revenue Generation](https://www.hotwireglobal.co.uk/blog/building-a-world-class-team-to-connect-reputation-building-to-revenue-generation/)
- [What Can Businesses Learn from Greta Thunberg’s Communication Style?](https://www.hotwireglobal.co.uk/blog/what-can-businesses-learn-from-greta-thunbergs-communication-style/)
- [365 days later: Lessons learned as a newly graduated digital nomad](https://www.hotwireglobal.co.uk/blog/365-days-later-lessons-learned-as-a-newly-graduated-digital-nomad/)
- [How Your College Experience Compares to the World of PR](https://www.hotwireglobal.co.uk/blog/college-experience-world-of-pr/)
- [Pitching Media via Slack, Clubhouse and More? Just Say No](https://www.hotwireglobal.co.uk/blog/pitching-media-via-slack-clubhouse-and-more-just-say-no/)
- [Unifying PR And Marketing To The Benefit Of Brands](https://www.hotwireglobal.co.uk/blog/unifying-pr-and-marketing-to-the-benefit-of-brands/)
- [The 5G Killer App is a Myth](https://www.hotwireglobal.co.uk/blog/the-5g-killer-app-is-a-myth/)
- [Top tips to take Twitter to the top](https://www.hotwireglobal.co.uk/blog/top-tips-to-take-twitter-to-the-top/)
- [Creating the gap to communicate your cloud-native va va voom](https://www.hotwireglobal.co.uk/blog/creating-the-gap-to-communicate-your-cloud-native-va-va-voom/)
- [Three ways to build the strongest agency partnerships](https://www.hotwireglobal.co.uk/blog/three-ways-to-build-the-strongest-agency-partnerships/)
- [Why marketers should use Instagram’s new ‘Live Rooms’ to amplify not only B2C brands, but B2B brands too](https://www.hotwireglobal.co.uk/blog/why-marketers-should-use-instagrams-new-live-rooms-to-amplify-not-only-b2c-brands-but-b2b-brands-too/)
- [Taking your events virtual post pandemic](https://www.hotwireglobal.co.uk/blog/taking-your-events-virtual-post-pandemic/)
- [B2B Technology: Why is Everyone Talking About Clubhouse?](https://www.hotwireglobal.co.uk/blog/why-is-everyone-talking-about-clubhouse/)
- [HotTakes: Six Steps to Implementing AI](https://www.hotwireglobal.co.uk/blog/hottakes-six-steps-to-implementing-ai/)
- [5 Questions with Business Insider’s Emily Canal](https://www.hotwireglobal.co.uk/blog/5-questions-with-business-insiders-emily-canal-small-business-and-entrepreneurship-reporter/)
- [A Social Media Guide: Spicing Up Your Existing Channels with Engaging Content](https://www.hotwireglobal.co.uk/blog/a-social-media-guide-spicing-up-your-existing-channels-with-engaging-content/)
- [Preparing for what’s ahead - digital marketing’s 2021 curveballs](https://www.hotwireglobal.co.uk/blog/preparing-for-whats-ahead-digital-marketings-2021-curveballs/)
- [How Tech Is Enabling the New Hybrid Working Model](https://www.hotwireglobal.co.uk/blog/how-is-tech-is-enabling-the-new-hybrid-working-model/)
- [Speaking Out on Issues of Public Importance Is the New Normal for CEOs](https://www.hotwireglobal.co.uk/blog/speaking-out-on-issues-of-public-importance-is-the-new-normal-for-ceos/)
- [What Does the Biden Administration Mean for Consumer Protection?](https://www.hotwireglobal.co.uk/blog/what-does-the-biden-administration-mean-for-consumer-protection/)
- [3 Predictions About Gen Z-ers' Transition Into the Virtual Workforce](https://www.hotwireglobal.co.uk/blog/3-predictions-about-gen-z-ers-transition-into-the-virtual-workforce/)
- [HotTakes: A Digital Mindset Will Drive Manufacturing Innovation](https://www.hotwireglobal.co.uk/blog/hottakes-a-digital-mindset-will-drive-manufacturing-innovation/)
- [Market-share versus share of voice: who will win the hyper-scale cloud race in 2021?](https://www.hotwireglobal.co.uk/blog/market-share-versus-share-of-voice-who-will-win-the-hyper-scale-cloud-race-in-2021/)
- [What 2020 Taught Us About How To Approach Executive Communications For The Future](https://www.hotwireglobal.co.uk/blog/what-2020-taught-us-about-how-to-approach-executive-communications-for-the-future/)
- [How AI and IoT Will Evolve the Workplace in 2021: Insights From Zeus Kerravala](https://www.hotwireglobal.co.uk/blog/how-ai-and-iot-will-evolve-the-workplace-in-2021-insights-from-zeus-kerravala/)
- [Ever wondered how you can measure the value of PR, beyond just coverage numbers?](https://www.hotwireglobal.co.uk/blog/ever-wondered-how-you-can-measure-the-value-of-pr-beyond-just-coverage-numbers/)
- [4 Ways to Build a Customer Experience Strategy for Your Remote Team](https://www.hotwireglobal.co.uk/blog/4-ways-to-build-a-customer-experience-strategy-for-your-remote-team/)
- [How Businesses Can Handle the Cybersecurity Obstacles of Long-Term Remote Work](https://www.hotwireglobal.co.uk/blog/how-businesses-can-handle-the-cybersecurity-obstacles-of-long-term-remote-work/)
- [5G Innovation: What Tech Leaders Are Anticipating](https://www.hotwireglobal.co.uk/blog/5g-innovation-what-tech-leaders-are-anticipating/)
- [5 Ways Businesses Can Support the New Future of Work](https://www.hotwireglobal.co.uk/blog/5-ways-businesses-can-support-the-new-future-of-work/)
- [Global Technology Agency of the Year – what this recognition means](https://www.hotwireglobal.co.uk/blog/global-technology-agency-of-the-year-what-this-recognition-means/)
- [Catalysts for Change: Making moves in the automotive industry](https://www.hotwireglobal.co.uk/blog/catalysts-for-change-making-moves-in-the-automotive-industry/)
- [Hotwire at 20: Two decades of technology innovation](https://www.hotwireglobal.co.uk/blog/hotwire-at-20-two-decades-of-technology-innovation/)
- [It’s Time to Build a More Thoughtful Work-From-Home Strategy](https://www.hotwireglobal.co.uk/blog/its-time-to-build-a-more-thoughtful-work-from-home-strategy/)
- [Client Spotlight - Masergy: How the Network Makes Work from Home a Reality](https://www.hotwireglobal.co.uk/blog/how_the_network_makes_work_from_home_a_reality/)
- [Turning #WorkFromHome to #WorkFromHappy](https://www.hotwireglobal.co.uk/blog/turning_work_from_home_into_work_from_happy/)
- [MAKING A BIG BANG THROUGH A SMALL SCREEN](https://www.hotwireglobal.co.uk/blog/making-a-big-bang-through-a-small-screen/)
- [Retail Roller Coaster: The Trends of 2020 and Where We Are Today](https://www.hotwireglobal.co.uk/blog/retail-roller-coaster-the-trends-of-2020-and-where-we-are-today/)
- [HotTakes: What is the Pandemic Doing to Industrial Innovation?](https://www.hotwireglobal.co.uk/blog/hottakes-what-is-the-pandemic-doing-to-industrial-innovation/)
- [Mike Tyson, Covid apps and data protection headaches](https://www.hotwireglobal.co.uk/blog/mike-tyson-covid-apps-and-data-protection-headaches/)
- [HotTakes with Kiva: How to Lean into Your Superpowers](https://www.hotwireglobal.co.uk/blog/hottakes-with-kiva-how-to-lean-into-your-superpowers/)
- [Barbara Bates, Global CEO, Receives 2020 Individual Achievement SABRE Award](https://www.hotwireglobal.co.uk/blog/barbara-bates-global-ceo-receives-2020-individual-achievement-sabre-award/)
- [All Action and No Talk? How Communications Strengthens the Impact of Tech’s COVID-19 Response Efforts](https://www.hotwireglobal.co.uk/blog/all-action-and-no-talk-how-communications-strengthens-the-impact-of-techs-covid-19-response-efforts/)
- [Video - the (not so) secret weapon…](https://www.hotwireglobal.co.uk/blog/video-the-not-so-secret-weapon/)
- [Post-Coronavirus Workplace: Let’s rethink the way we do things](https://www.hotwireglobal.co.uk/blog/post-coronavirus-workplace/)
- [The invisible hand and natural selection: how smart retail brands and marketplaces can respond to a new landscape](https://www.hotwireglobal.co.uk/blog/the-invisible-hand-and-natural-selection-how-smart-retail-brands-and-marketplaces-can-respond-to-a-new-landscape/)
- [May the Fourth be With All of Us](https://www.hotwireglobal.co.uk/blog/may-the-fourth-be-with-all-of-us/)
- [Communications During a Global Crisis: Three Ways to Strategize for the Future](https://www.hotwireglobal.co.uk/blog/communications-during-a-global-crisis-three-ways-to-strategize-for-the-future/)
- [Leaning into learning - upskilling to add value to your organisation](https://www.hotwireglobal.co.uk/blog/leaning-into-learning-upskilling-to-add-value-to-your-organisation/)
- [The power of design in uncertain times](https://www.hotwireglobal.co.uk/blog/the-power-of-design-in-uncertain-times/)
- [The importance of long-term, strategic planning](https://www.hotwireglobal.co.uk/blog/the-importance-of-long-term-strategic-planning-2/)
- [Talk to your customers more, not less](https://www.hotwireglobal.co.uk/blog/talk-to-your-customers-more-not-less/)
- [Our Media Consumption Will Never Be The Same](https://www.hotwireglobal.co.uk/blog/our-media-consumption-will-never-be-the-same/)
- [The importance of long-term, strategic planning](https://www.hotwireglobal.co.uk/blog/the-importance-of-long-term-strategic-planning/)
- [Three Pillars to a Sustainable and Impactful Internal Comms Strategy](https://www.hotwireglobal.co.uk/blog/three-pillars-to-a-sustainable-and-impactful-internal-comms-strategy/)
- [Video Like a Boss: 3 Tips for Better Virtual Meetings](https://www.hotwireglobal.co.uk/blog/zoom-like-a-boss-3-tips-for-better-video-meetings/)
- [Reframing Hard Issues in a Crisis](https://www.hotwireglobal.co.uk/blog/reframing-hard-issues-in-a-crisis/)
- [Do Something Good. Be Something Good. Or Just Be Quiet.](https://www.hotwireglobal.co.uk/blog/do-something-good-be-something-good-or-just-be-quiet/)
- [Virtual Events May Be the New Normal](https://www.hotwireglobal.co.uk/blog/virtual-events-may-be-the-new-normal/)
- [Three Tips for Internal Comms to a Remote Workforce](https://www.hotwireglobal.co.uk/blog/three-tips-for-internal-comms-to-a-remote-workforce/)
- [Nine Tips for Delivering Virtual Keynotes and Video Presentations](https://www.hotwireglobal.co.uk/blog/nine-tips-for-delivering-virtual-keynotes-and-video-presentations/)
- [Communicating in a crisis](https://www.hotwireglobal.co.uk/blog/communicating-in-a-crisis/)
- [What To Do Now](https://www.hotwireglobal.co.uk/blog/what-to-do-now/)
- [Ten Things you could possibly know, but here is a reminder - Working from Home Edition](https://www.hotwireglobal.co.uk/blog/ten-things-you-could-possibly-know-but-here-is-a-reminder-working-from-home-edition/)
- [Game Launches Suffer From Bugs – But Now Gaming Conferences? What Coronavirus Means For GDC & E3](https://www.hotwireglobal.co.uk/blog/game-launches-suffer-from-bugs-but-now-gaming-conferences-what-coronavirus-means-for-gdc-e3/)
- [Meeting the coronavirus disruption challenge](https://www.hotwireglobal.co.uk/blog/meeting-the-coronavirus-disruption-challenge/)
- [Can Your Business Talk to the Media About Coronavirus?](https://www.hotwireglobal.co.uk/blog/can-your-business-talk-to-the-media-about-coronavirus/)
- [Outreach Without Adding to The Outbreak Panic](https://www.hotwireglobal.co.uk/blog/outreach-without-adding-to-the-outbreak-panic/)
- [Hotwire named among ‘Great Companies to Work For’ by The Sunday Times](https://www.hotwireglobal.co.uk/blog/hotwire-named-great-place-to-work-by-the-sunday-times/)
- [Davos as the Birthplace of Purpose-Driven Branding](https://www.hotwireglobal.co.uk/blog/davos-as-the-birthplace-of-purpose-driven-branding/)
- [Zooming to the heart of IPO success](https://www.hotwireglobal.co.uk/blog/zooming-to-the-heart-of-ipo-success/)
- [Balancing The Grind with Caroline La Rose](https://www.hotwireglobal.co.uk/blog/balancing-the-grind-with-caroline-la-rose/)
- [The Purpose Paradox](https://www.hotwireglobal.co.uk/blog/the-purpose-paradox/)
- [How to embrace measurement to get a bigger comms budget](https://www.hotwireglobal.co.uk/blog/how-to-embrace-measurement-to-get-a-bigger-comms-budget/)
- [Putting Planning at the Heart of Measurement - for AMEC Measurement Month](https://www.hotwireglobal.co.uk/blog/putting-planning-at-the-heart-of-measurement-for-amec-measurement-month/)
- [Brands Need to Integrate Audiences, Not Channels](https://www.hotwireglobal.co.uk/blog/brands-need-to-integrate-audiences-not-channels/)
- [AI: Artificial Intelligence or Artificial Innovation?](https://www.hotwireglobal.co.uk/blog/ai-artificial-intelligence-or-artificial-innovation/)
- [Getting the most value out of industry analyst relations](https://www.hotwireglobal.co.uk/blog/getting-the-most-value-out-of-industry-analyst-relations/)
- [Hotwire partners with WaterAid to support life-changing work](https://www.hotwireglobal.co.uk/blog/hotwire-partners-with-wateraid-to-support-life-changing-work/)
- [Health Tech Bi-weekly round up: 5 July](https://www.hotwireglobal.co.uk/blog/health-tech-bi-weekly-round-up-5-july/)
- [How to Robert-Van-Winkle your Multi-Market PR](https://www.hotwireglobal.co.uk/blog/how-to-robert-van-winkle-your-multi-market-pr/)
- [Health Tech Bi-Weekly Round Up: 21 June](https://www.hotwireglobal.co.uk/blog/health-tech-bi-weekly-round-up-21-june/)
- [F in Fintech: Interview with OakNorth's Valentina Kristensen](https://www.hotwireglobal.co.uk/blog/f-in-fintech-interview-with-oaknorths-valentina-kristensen/)
- [Health Tech Bi-Weekly Round Up: 7 June](https://www.hotwireglobal.co.uk/blog/health-tech-bi-weekly-round-up-7-june/)
- [Health Tech Bi-weekly Round Up: 28 May](https://www.hotwireglobal.co.uk/blog/health-tech-bi-weekly-round-up-28-may/)
- [How to measure Analyst Relations success](https://www.hotwireglobal.co.uk/blog/measure-analyst-relations-success/)
- [Health Tech Bi-Weekly Round Up: 13 May](https://www.hotwireglobal.co.uk/blog/health-tech-bi-weekly-round-up-13-may/)
- [Health Tech Weekly Round Up: 26 April](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-26-april/)
- [Health Tech Weekly Round Up: 12 April](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-up-12-april/)
- [Think you're one of the UK's most Disruptive Companies? Enter Disruption50 now](https://www.hotwireglobal.co.uk/blog/think-youre-one-of-the-uks-most-disruptive-companies-enter-disruption50-now/)
- [Health Tech Weekly Round Up: 5 April](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-up-5-april/)
- [Three Things to Learn from Staples’ “Anticlimatic” Rebrand](https://www.hotwireglobal.co.uk/blog/three-things-to-learn-from-staples-anticlimatic-rebrand/)
- [Hotwire & Hoffman Asia: Another Piece in the Global PR Agency Jigsaw](https://www.hotwireglobal.co.uk/blog/hotwire-hoffman-asia-another-piece-global-pr-agency-jigsaw/)
- [Health Tech Weekly Round Up: 29 March](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-up-29-march/)
- [Of Kings and Overlords; bringing life into B2B buying](https://www.hotwireglobal.co.uk/blog/of-kings-and-overlords-bringing-life-into-b2b-buying/)
- [What are vendors getting wrong with Analyst Relations?](https://www.hotwireglobal.co.uk/blog/what-are-vendors-getting-wrong-with-analyst-relations-and-how-can-they-improve-their-approach/)
- [Health Tech Weekly Round Up: 22 March](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-up-22-march/)
- [Health Tech Weekly Round Up: 15 March](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-up-15-march/)
- [Health Tech Weekly Round Up: 8 March](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-up-8-march/)
- [Nurturing the voices of women in technology](https://www.hotwireglobal.co.uk/blog/nurturing-voices-women-technology/)
- [Why regional is better than globally-homogenous for analyst relations](https://www.hotwireglobal.co.uk/blog/why-regional-is-better-than-globally-homogenous-for-analyst-relations/)
- [Health Tech Weekly Round Up: 1 March](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-1-march/)
- [Let MIE entertain you!](https://www.hotwireglobal.co.uk/blog/let-mie-entertain-you/)
- [Health Tech Weekly Round Up: 22 February](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-up-22-february/)
- [Tackling Tech Adoption at HIMSS](https://www.hotwireglobal.co.uk/blog/tackling-tech-adoption-at-himss/)
- [Health Tech Weekly Round Up: 15 January](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-up-15-january/)
- [Health Tech Weekly Round Up: 8 February](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-up-8-february/)
- [Health Tech New Year's Resolutions - Gerald J. Wilmink from CarePredict shares his thoughts for the new year](https://www.hotwireglobal.co.uk/blog/health-tech-new-years-resolutions-gerald-j-wilmink-carepredict-shares-thoughts-new-year/)
- [Health Tech New Year's Resolutions - Tamir Strauss at Medopad shares his ambitions for the year ahead](https://www.hotwireglobal.co.uk/blog/health-tech-new-years-resolutions-tamir-strauss-at-medopad-shares-his-ambitions-for-the-year-ahead/)
- [Health Tech Weekly Round Up: 01 February](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-01-february/)
- [Health Tech New Year's Resolutions - Mission Maven's Whitney Cole shares her ambitions for the year ahead](https://www.hotwireglobal.co.uk/blog/health-tech-new-years-resolutions-mission-mavens-whitney-cole-shares-her-ambitions-for-the-year-ahead/)
- [Turning Analyst Content into Sales and Marketing Gold](https://www.hotwireglobal.co.uk/blog/turning-analyst-content-into-sales-and-marketing-gold/)
- [Health Tech New Year's Resolutions - Oracle's Raj Modi shares his ambitions for the year ahead](https://www.hotwireglobal.co.uk/blog/health-tech-new-years-resolutions-oracles-raj-modi-shares-his-ambitions-for-the-year-ahead/)
- [Health Tech New Year's Resolutions - Echo's Stephen Bourke shares his ambitions for the year ahead](https://www.hotwireglobal.co.uk/blog/health-tech-new-years-resolutions-echos-stephen-bourke-shares-his-ambitions-for-the-year-ahead/)
- [Health Tech's New Year's Resolutions - Dr Simon Wallace at Nuance shares his ambitions for the year ahead](https://www.hotwireglobal.co.uk/blog/health-techs-new-years-resolutions-dr-simon-wallace-at-nuance-shares-his-ambitions-for-the-year-ahead/)
- [Health Tech Weekly Round Up: 25 January](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-up-25-january/)
- [Communicating Digital Transformation](https://www.hotwireglobal.co.uk/blog/communicating-digital-transformation/)
- [Health Tech's New Year's Resolutions - Alistair Stuart at GSK shares his ambitions for the year ahead](https://www.hotwireglobal.co.uk/blog/health-techs-new-years-resolutions-alistair-stuart-at-gsk-shares-his-ambitions-for-the-year-ahead/)
- [Health Tech's New Year's Resolutions - Sleepfit's COO Erica Crome forecasts what's in store for 2019](https://www.hotwireglobal.co.uk/blog/health-techs-new-years-resolutions-sleepfits-ceo-erica-crome-forecasts-whats-store-2019/)
- [Health Tech Weekly Round Up: 18 January](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-up-18-january/)
- [Tips for brands on surviving and standing out at MWC 2019](https://www.hotwireglobal.co.uk/blog/tips-for-brands-on-surving-and-standing-out-at-mwc-2019/)
- [CES 2019: What happened in Vegas doesn't stay in Vegas](https://www.hotwireglobal.co.uk/blog/ces-2019-happened-vegas-doesnt-stay-vegas/)
- [Health Tech's New Year's Resolutions - Dr. Thomas Hübner shares his ambitions for the year ahead](https://www.hotwireglobal.co.uk/blog/health-techs-new-years-resolutions-smart-screening-is-not-enough-dr-thomas-hubner-shares-his-ambitions-for-the-year-ahead/)
- [Health Tech's New Year's Resolutions - Nosta Lab's president shares his ambitions for the year ahead](https://www.hotwireglobal.co.uk/blog/health-techs-new-years-resolutions-nosta-labs-president-shares-his-ambitions-for-the-year-ahead/)
- [Health Tech New Year’s Resolutions – What’s in Store for 2019](https://www.hotwireglobal.co.uk/blog/health-tech-new-years-resolutions/)
- [Health Tech Weekly Round Up: 11 January](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-up-11-january/)
- [New Year’s Resolutions for Health Tech 2019](https://www.hotwireglobal.co.uk/blog/new-years-resolutions-for-health-tech-2019/)
- [Health Tech Weekly Round Up: 4 January](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-4-january/)
- [Health Tech Weekly Round Up: 14 December](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-up-14-december/)
- [Purpose Is Increasingly Important In Successful Businesses](https://www.hotwireglobal.co.uk/blog/purpose-increasingly-important-successful-businesses/)
- [Health Tech Weekly Round Up: 7 December](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-7-november/)
- [Health Tech Weekly Round Up: 30 November](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-30-november/)
- [Health Tech Weekly Round up: 22 November](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-22-november/)
- [Health Tech Weekly Round Up: 16 November](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-up-16-november/)
- [Foldable phones - gimmick or game changer?](https://www.hotwireglobal.co.uk/blog/foldable-phones-gimmick-game-changer/)
- [Health Tech Weekly Round Up: 9 November](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-up-9-november/)
- [Health Tech Weekly Round Up: 2 November](https://www.hotwireglobal.co.uk/blog/health-tech-weekly-round-2-november/)
- [How brands can and SHOULD engage with influencers at CES](https://www.hotwireglobal.co.uk/blog/how-brands-can-and-should-engage-with-influencers-at-ces/)
- [ANA Masters of Marketing: It’s About Growth and so Much More](https://www.hotwireglobal.co.uk/blog/ana-masters-marketing-growth-much/)

---


## Whitepapers

- [State of Data & Analytics Maturity in PR & Comms Report](https://www.hotwireglobal.co.uk/whitepaper/state-of-data-analytics-maturity-in-pr-comms-report/)
- [Brand narratives in the age of AI](https://www.hotwireglobal.co.uk/whitepaper/brand-narratives-in-the-age-of-ai/)
- [Harnessing data for a world in Beta whitepaper](https://www.hotwireglobal.co.uk/whitepaper/harnessing-data/)
- [What ABM Success Looks Like - Thirteen marketing leaders share ABM insight and inspiration for your 2022 plans](https://www.hotwireglobal.co.uk/whitepaper/abm-success/)

---


## News Room Links

- [Hotwire Names Charlotte Harvey as UK Managing Director to Accelerate Growth and Expand Market Leadership](https://www.hotwireglobal.co.uk/hotwire-names-charlotte-harvey-as-uk-managing-director-to-accelerate-growth-and-expand-market-leadership/)
- [Hotwire Global Announces AI Lab to Add More AI Consulting, Development and Tools ](https://www.hotwireglobal.co.uk/hotwire-global-announces-ai-lab-consulting/)
- [Hotwire UK adds to executive bench with Paul Bowhay as SVP, Global Head of Fintech](https://www.hotwireglobal.co.uk/hotwire-uk-paul-bowhay-fintech/)
- [Hotwire UK Appoints Alex Wares to Lead Marketing Services & ABM](https://www.hotwireglobal.co.uk/hotwire-uk-appoints-alex-wares-to-lead-marketing-services-abm/)
- [Hotwire Global Appoints David Rowan as First Member of Brand New Global Advisory Board](https://www.hotwireglobal.co.uk/hotwire-global-david-rowan-global-advisory-board/)
- [Hotwire launches client programme, Hotwire Connect](https://www.hotwireglobal.co.uk/hotwire-launches-client-programme-hotwire-connect/)
- [Hotwire Global Communications announces Jeremy Lucas as UK CEO](https://www.hotwireglobal.co.uk/hotwire-global-communications-announces-jeremy-lucas-as-uk-ceo/)
- [Hotwire Launches New $1 Million USD Program to Advance Diversity, Equity, and Inclusion in Technology Innovation](https://www.businesswire.com/news/home/20210202005795/en/Hotwire-Launches-New-1-Million-USD-Program-to-Advance-Diversity-Equity-and-Inclusion-in-Technology-Innovation)
- [PRovoke & ICCO Unveil First Hybrid Event To Celebrate Creativity](https://www.provokemedia.com/latest/article/provoke-icco-unveil-first-hybrid-event-for-cannes-lions)
- [How Can Retailers Work Toward Zero-Waste Delivery?](https://retailtouchpoints.com/features/executive-viewpoints/how-can-retailers-work-toward-zero-waste-delivery)
- [A Year In The Lives Of Our Industry’s Women: Anguish (Part 1)](https://www.provokemedia.com/long-reads/article/a-year-in-the-lives-of-our-industry-s-women-anguish-(part-1))
- [Raising Kids who Care: What Gen Alpha Cares About](https://www.metroparent.com/parenting/advice/raising-kids-who-care-what-gen-alpha-cares-about/)
- [Buy signal: Cashed-up Enero plots “aggressive” acquisition trail to bolster three-pronged attack on big holdco rivals](https://www.mi-3.com.au/30-03-2021/buy-signal-cashed-enero-plots-aggressive-acquisition-trail-bolster-three-pronged-attack)
- [Unifying PR And Marketing To The Benefit Of Brands](https://www.provokemedia.com/latest/article/unifying-pr-and-marketing-to-the-benefit-of-brands)

---


## Case Studies

- [RIGHTLY](https://www.hotwireglobal.co.uk/case-studies/rightly/)
- [UNILAD - Changing THE LAW](https://www.hotwireglobal.co.uk/case-studies/unilad-blood-bank/)
- [NetApp strikes against rival](https://www.hotwireglobal.co.uk/case-studies/netapp-strikes-against-rival/)
- [Secrets of crypto success](https://www.hotwireglobal.co.uk/case-studies/secrets-of-crypto-success/)
- [A powerful woman is…](https://www.hotwireglobal.co.uk/case-studies/a-powerful-woman-is/)
- [Breaking into banking](https://www.hotwireglobal.co.uk/case-studies/breaking-into-banking/)
- [Making waves in WFH](https://www.hotwireglobal.co.uk/case-studies/making-waves-in-wfh/)
- [Reaching creatively minded students](https://www.hotwireglobal.co.uk/case-studies/reaching-creatively-minded-students/)
- [OEM collaboration heightens buzz](https://www.hotwireglobal.co.uk/case-studies/oem-collaboration-heightens-buzz/)
- [Road to driverless success](https://www.hotwireglobal.co.uk/case-studies/road-to-driverless-success/)
- [When small is effective](https://www.hotwireglobal.co.uk/case-studies/when-small-is-effective/)
- [Repositioning for new opportunities](https://www.hotwireglobal.co.uk/case-studies/repositioning-for-new-opportunities/)
- [Astonishing energy in Amsterdam](https://www.hotwireglobal.co.uk/case-studies/astonishing-energy-in-amsterdam/)
- [Building on Commvault’s strengths](https://www.hotwireglobal.co.uk/case-studies/building-on-commvaults-strengths/)
- [Communicating business continuity during the pandemic](https://www.hotwireglobal.co.uk/case-studies/boosting-citrixs-security-stature/)
- [Linking in the experts](https://www.hotwireglobal.co.uk/case-studies/linking-in-the-experts/)
- [CEI CEO shares inspiration](https://www.hotwireglobal.co.uk/case-studies/cei-ceo-shares-inspiration/)
- [Brightspot eclipses its parent](https://www.hotwireglobal.co.uk/case-studies/brightspot-eclipses-its-parent/)
- [Standout season of support](https://www.hotwireglobal.co.uk/case-studies/standout-season-of-support/)
- [Owning holiday retail insights](https://www.hotwireglobal.co.uk/case-studies/owning-holiday-retail-insights/)
- [Celebrating #BuyBlack Friday](https://www.hotwireglobal.co.uk/case-studies/celebrating-buyblack-friday/)
- [Influencing perceptions of PDFs](https://www.hotwireglobal.co.uk/case-studies/influencing-perceptions-of-pdfs/)
- [Lighting up the mainstream](https://www.hotwireglobal.co.uk/case-studies/lighting-up-the-mainstream/)
- [Raising Schneider’s C-suite profile](https://www.hotwireglobal.co.uk/case-studies/raising-schneiders-c-suite-profile/)
- [Road to recovery narrative](https://www.hotwireglobal.co.uk/case-studies/road-to-recovery-narrative/)
- [Driving F1 storytelling connections](https://www.hotwireglobal.co.uk/case-studies/driving-f1-storytelling-connections/)
- [Wembley Stadium drone buzz](https://www.hotwireglobal.co.uk/case-studies/wembley-stadium-drone-buzz/)
- [Influencing UK tech influencers](https://www.hotwireglobal.co.uk/case-studies/influencing-uk-tech-influencers/)
- [Making Qualcomm's Halo shine](https://www.hotwireglobal.co.uk/case-studies/making-qualcomms-halo-shine/)
- [The face of 5G](https://www.hotwireglobal.co.uk/case-studies/the-face-of-5g/)
- [Showcasing Qualcomm’s auto tech](https://www.hotwireglobal.co.uk/case-studies/showcasing-qualcomms-auto-tech/)
- [Dominating the 5G agenda](https://www.hotwireglobal.co.uk/case-studies/dominating-the-5g-agenda/)
- [Future shape of energy](https://www.hotwireglobal.co.uk/case-studies/future-shape-of-energy/)
- [Giving healthcare greater Nuance](https://www.hotwireglobal.co.uk/case-studies/giving-healthcare-greater-nuance/)
- [Digital tour de force](https://www.hotwireglobal.co.uk/case-studies/digital-tour-de-force/)
- [Earning the trust of Salesforce most important development partners](https://www.hotwireglobal.co.uk/case-studies/earning-the-trust-of-salesforce-most-important-development-partners/)
- [Igniting strategic partnership for IBM and Dell Technologies](https://www.hotwireglobal.co.uk/case-studies/igniting-strategic-partnership-for-ibm-and-dell-technologies/)
- [CA Technologies target Barclays Bank and HSBC](https://www.hotwireglobal.co.uk/case-studies/ca-technologies-target-barclays-bank-and-hsbc/)
- [Aruba Networks builds new bridges into British Land](https://www.hotwireglobal.co.uk/case-studies/aruba-networks-builds-new-bridges-into-british-land/)
- [Igniting partnership for Amazon Web Services EMEA](https://www.hotwireglobal.co.uk/case-studies/igniting-partnership-for-amazon-web-services-emea/)
- [HPE – driving innovation in financial services](https://www.hotwireglobal.co.uk/case-studies/hpe-driving-innovation-in-financial-services/)
- [DXC Technology partnership with Tesco Bank](https://www.hotwireglobal.co.uk/case-studies/dxc-technology-partnership-with-tesco-bank/)
- [The power of ABM to grow strategic accounts](https://www.hotwireglobal.co.uk/case-studies/the-power-of-abm-to-grow-strategic-accounts/)
- [SIX soars at SIBOS](https://www.hotwireglobal.co.uk/case-studies/six-soars-at-sibos/)
- [Dating data inflames creativity](https://www.hotwireglobal.co.uk/case-studies/dating-data-inflames-creativity/)
- [Boosting growth for N26](https://www.hotwireglobal.co.uk/case-studies/boosting-growth-for-n26/)

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