The Hotwire Accelerator – Pro bono programme supporting tomorrow’s tech giants

Partnering with the next generation of British innovation to give great ideas the spotlight they deserve.

The voice of technology for over 25 years

For a quarter of a century, Hotwire has powered the stories behind the world’s most transformative tech brands. Now, we’re throwing open the doors to the next wave of innovators shaping the future. 

Driven by what’s next 

Introducing The Hotwire Accelerator – a pro bono programme built to help up to 25 diverse and ambitious British tech startups and scaleups sharpen their message, clarify their story, and earn credibility with investors, customers, and talent. 

Because at the early stages of growth, how you tell your story can be just as critical as what you build.

Your launchpad starts here 

Never worked with a PR or communications team before? Perfect. 
This is your opportunity to access expert guidance that can help you:

Define what makes your business different
Build a story that connects with customers and investors
Learn how global tech leaders structure their market narrative 

All at no cost

What you’ll get 

Launching in early 2026, the Hotwire Accelerator will support up to 25 diverse startups with tailored strategic advice and real-world activation.  

You’ll gain:

One-to-one strategic workshops with Hotwire’s senior consultants
Practical tools to shape your market narrative and messaging

Guidance on media readiness, investor storytelling, and brand positioning
Access to Hotwire’s expert mentors and network

Each company will leave with the clarity, confidence, and communications foundations that underpin long-term growth. 

We’re looking for exciting tech startups and scaleups (Pre-seed to Series B) that: 
  • Haven’t yet invested in PR or communications 
  • Reflect the full diversity of UK innovation 
  • Have a bold vision for growth and impact 
  • Are led by founders from diverse or underrepresented backgrounds 
Applications open December  

Applications open 1st December 2025, with the programme kicking off in early 2026. 

Throughout the year, we’ll spotlight the founders, stories, and lessons emerging from our cohort, showing what happens when brilliant ideas and great storytelling, meet. 

See full terms and conditions here

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We want to change the game for founders who don’t have the networks or resources to tell their story early. The Hotwire Accelerator is about giving them the tools to be seen, heard, and believed in – especially those from underrepresented backgrounds. This is our way of giving back and paying it forward.”– Charlotte Harvey, Hotwire, UK Managing Director