Singled Out

Single consumers today – the so-called ‘Undependents’ – are giving being single a completely new, and unapologetically positive, meaning. The majority are consciously choosing to remain single and focus on other priorities over finding a relationship. And there are lots of them – an estimated 19 million, in fact.

But…

They don’t feel properly understood by brands – and that brands fail to connect with them in a meaningful and resonant way.

A brand new report – based on 2022 research – uncovers the state of the single nation right now and gives some constructive pointers to how brands can – and really should – do better in talking to them.

Eye-opening Insights

Read our report ‘Singled Out’ for a digestible download of new insight and inspiration – much of it will make very surprising reading for brands and should encourage a rethink of communication strategies. Insights include:

 

  • Which groups feel especially misrepresented (and why)
  • Why single status is leading to more fulfilled lives
  • How singles view financial independence
  • What five categories singles spend more money on
  • What are the main concerns of single people today
  • What brands can do to better understand and communicate with singles

Read the report today

To download the ‘Singled Out’ report for free today please just fill in this quick form.

Hotwire branded background image

Contact

For full research findings and detailed and in-depth insights on how to better target the single demographic, contact: Becks Rhodes, Planning Director at Rebecca.Rhodes@hotwireglobal.com