Single consumers today – the so-called ‘Undependents’ – are giving being single a completely new, and unapologetically positive, meaning. The majority are consciously choosing to remain single and focus on other priorities over finding a relationship. And there are lots of them – an estimated 19 million, in fact.
They don’t feel properly understood by brands – and that brands fail to connect with them in a meaningful and resonant way.
A brand new report – based on 2022 research – uncovers the state of the single nation right now and gives some constructive pointers to how brands can – and really should – do better in talking to them.
Read our report ‘Singled Out’ for a digestible download of new insight and inspiration – much of it will make very surprising reading for brands and should encourage a rethink of communication strategies. Insights include:
To download the ‘Singled Out’ report for free today please just fill in this quick form.