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Hotwire x FinTech: The Interview Series.

Public Relations

Paul Bowhay

Liz Lumley, Freelancer, Compliance Corylated

Career & Background

  • Let’s start with your career journey. What were the key moments or turning points that led you to where you are today?
    • I’ve written about this before, but I answered an ad in the New York Times in 1994 to be a reporter for newsletters covering data and technology in investment banking for a salary that I *just* could survive on. We called it “fintech” in the office, and that was 31 years ago. I have been in fintech for decades.
    • I almost got fired my first year because I just wasn’t feeling it. I decided to go for an interview with the CIO of Goldman Sachs, got it, worked my ass off on it and kept my job. Never looked back. 
  • How has the industry evolved since then?
    • An early article I wrote about a very large global bank was about how they were developing their own proprietary in house operating systems for “security”. Many people like to bash banks, but they have come a long way.
  • Looking back, is there a piece of advice you wish you’d received earlier in your career?
    • When someone *gifts* you a bitcoin – hold on to it and remember where it is stored. #FindLizsBitcoin

Industry Insights

  • What are the biggest trends you’re seeing in Fintech right now?
    • Everyone is an AI company now. 😐
  • What do you see as the biggest opportunities and challenges in the market and in your role specifically? How do you see regulation and compliance shaping the future of Fintech?
    • I combined these two because, my advice to anyone looking for a problem to solve, build a fintech company around that, and sell into financial services firms is to tackle regulations and compliance. Anyone who makes dealing with global regulations easier, will get a meeting. Solve *that* problem. Stop embedding payments into everything.
  • What are three things Fintech companies should be prioritising today?
    • If your priority is your exit, sit next to someone else. If your priority is to build a sustainable company that employs people, makes banking better and lasts for decades, then I will listen all day.
  • What’s one thing you see companies doing from a PR or marketing stance that you wish they’d stop?
    • When you see a story posted by a journalist, and you then pitch your client who could comment on the topic covered in the story, that has already been published. I’m not writing the story again, anytime soon.
    • Also, deadlines are real. No seriously, they are real.  

Quickfire Round

  • Fintech company to watch?
    • Watch the industry, not companies. Stop wishing for a unicorn – they are mythical creatures that do not exist. Start watching for how to make the industry better for everyone.
  • Most overused Fintech buzzword?
    • Game changer
  • Favourite news source?
    • I listen to BBC radio 4 all day and read The New York Times every week, The Economist when I am in an airport and I try to read Paul Krugman’s and Heather Cox Richardson’s Substack as much as possible they post every day!
  • Favourite TV show?
    • Buffy the Vampire Slayer
  • Favourite drink?
    • Non-alcoholic – Low sugar cranberry juice with a lot of ice and lime spritz. But I am usually found with a glass of rioja in my hand (on weekends) and a dirty martini when out about the town.