Together we are limitless

Our philosophy

We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our people will ever work with. At the heart of this ambition is our belief that when working with Hotwire, you can achieve limitless success.

How we are different

We seek to inspire by delivering bold yet pragmatic comms advice.
Forget vanity metrics. We exist to make the right people sit up and take action.

Award Winning

Success on behalf of clients has triggered success of our own. We’re thrilled to be recognised as Global Technology Agency of the Year, among other awards.

With our partners, we're better together

Hotwire is very proud of our network of our Global Partners who have been handpicked to ensure their culture and ethics mesh with ours. As a result, working together globally we provide the same values, quality standards and general approach to clients offering the best in breed across regions.

Map of Partners
Map of North America
Map of Latin America
Map of Europe & Middle East
Map of Asia Pacific
Map of Australia

Experienced Leadership

Hotwire's UK Office is led by experienced comms and business consultants with decades of expertise, skilled at unlocking clients’ unrealised possibilities.

I’m Hotwire’s UK MD which means I’m responsible for the London office and our team of over 80 staff. And don’t let the American accent fool you, I’ve spent the last six years in London running the UK arm of Text 100 having originally joined them over in New York. Before that I was client side working for Samsung North America. My passion is working with brands to help them solve business challenges. My experience spans both B2B and consumer and I’ve worked with a large variety of top brands including Coca-Cola, Vodafone, Samsung, MTV, British Airways, IBM, Cisco, CNN and Sony.

Tara O'Donnell


I'm Hotwire’s Global CFO, responsible for our finances across all of our offices. I trained as a Chartered Accountant with BDO in London. My career in the public relations industry began in 2003 when I joined Burson Marsteller as Finance Director in their London office. I have a real passion for developing and supporting commercial relationships and a proven track record in supporting client teams to win and retain business.

Adrian Talbot

Chief Financial Officer

I am Hotwire’s Chief Strategy Officer, responsible for delivering insight-led strategies, ideas and communications across our clients. Previously, I spent 12 years at The Leading Edge where I helped evolve an insights business into a global strategy consultancy. Some of the brands I’ve worked with include Nokia, Sony, Nestle, Bayer, McDonalds, Vodafone and AB inBev. I pride myself on translating data into opportunities and turning them into strategies for growth.

Chris Paxton


I head up the UK marketing team at Hotwire. Prior to joining forces with Hotwire, I set up McDonald Butler with Maeve McDonald, and held a variety of senior business development positions, including Director at World Sports Group, managing sales sponsorship and marketing programmes across a range of brands. I like to believe that no challenge is too big and have an ethos of ‘let’s make it happen’, which resonates throughout the organisation.

Mike Butler


I head up the Account-based Marketing (ABM) practice at Hotwire, working with our clients to help support their business objectives and drive strategic account growth. I joined forces with Hotwire as part of the McDonald Butler acquisition, bringing with us over 15-years’ heritage in ABM and B2B tech marketing and consulting. Before that, I worked client side in various senior marketing roles, including CMO for two tech start-ups and senior marketing positions across both B2B and B2B organisations and brands (IBM, BBC, Hard Rock Café, Pepsi). My passion is working with teams and brands to help find solutions to their most difficult business challenges and delivering real business impact and ROI.

Maeve McDonald


I am the Head of Client Services for Hotwire in the UK. It’s my responsibility to understand our client’s markets and business goals, and work with our team members to deliver work that makes a real impact. Collaborating with clients to share learnings and connect them with peers across our network is also in my remit – it’s important to me that, at a personal level, clients see Hotwire as a partner to advance their own careers. I have specialisms in crisis communications, executive narratives and analyst relations. My experience ranges from start-ups as well as some of the largest tech brands on earth, including NTT Ltd., Dell, Orange, Visa, Nokia, Red Hat and Thales.

Adele Breen

UK Head of client services

I am Hotwire UK Finance Director, I worked with Enero, Hotwire’s parent company, in Sydney for nearly 10 years before moving to London to join the Hotwire UK team in 2019 and have 20 years’ experience in the marketing/advertising industry, working across the US, the Middle East, Asia and Australia.

Bilal Tarawneh



Let's get to work

Whether you’re looking for a new consultancy partner to address your communications challenges or a career at Hotwire, we’d love to hear from you.

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