Together we are limitless

I’m Hotwire’s UK MD which means I’m responsible for the London office and our team of over 80 staff. And don’t let the American accent fool you, I’ve spent the last six years in London running the UK arm of Text 100 having originally joined them over in New York. Before that I was client side working for Samsung North America. My passion is working with brands to help them solve business challenges. My experience spans both B2B and consumer and I’ve worked with a large variety of top brands including Coca-Cola, Vodafone, Samsung, MTV, British Airways, IBM, Cisco, CNN and Sony.

I'm Hotwire’s Global CFO, responsible for our finances across all of our offices. I trained as a Chartered Accountant with BDO in London. My career in the public relations industry began in 2003 when I joined Burson Marsteller as Finance Director in their London office. I have a real passion for developing and supporting commercial relationships and a proven track record in supporting client teams to win and retain business.

I am Hotwire’s Chief Strategy Officer, responsible for delivering insight-led strategies, ideas and communications across our clients. Previously, I spent 12 years at The Leading Edge where I helped evolve an insights business into a global strategy consultancy. Some of the brands I’ve worked with include Nokia, Sony, Nestle, Bayer, McDonalds, Vodafone and AB inBev. I pride myself on translating data into opportunities and turning them into strategies for growth.

I head up the UK marketing team at Hotwire. Prior to joining forces with Hotwire, I set up McDonald Butler with Maeve McDonald, and held a variety of senior business development positions, including Director at World Sports Group, managing sales sponsorship and marketing programmes across a range of brands. I like to believe that no challenge is too big and have an ethos of ‘let’s make it happen’, which resonates throughout the organisation.

I head up the Account-based Marketing (ABM) practice at Hotwire, working with our clients to help support their business objectives and drive strategic account growth. I joined forces with Hotwire as part of the McDonald Butler acquisition, bringing with us over 15-years’ heritage in ABM and B2B tech marketing and consulting. Before that, I worked client side in various senior marketing roles, including CMO for two tech start-ups and senior marketing positions across both B2B and B2B organisations and brands (IBM, BBC, Hard Rock Café, Pepsi). My passion is working with teams and brands to help find solutions to their most difficult business challenges and delivering real business impact and ROI.

I am the Head of Client Services for Hotwire in the UK. It’s my responsibility to understand our client’s markets and business goals, and work with our team members to deliver work that makes a real impact. Collaborating with clients to share learnings and connect them with peers across our network is also in my remit – it’s important to me that, at a personal level, clients see Hotwire as a partner to advance their own careers. I have specialisms in crisis communications, executive narratives and analyst relations. My experience ranges from start-ups as well as some of the largest tech brands on earth, including NTT Ltd., Dell, Orange, Visa, Nokia, Red Hat and Thales.

I am Hotwire UK Finance Director, I worked with Enero, Hotwire’s parent company, in Sydney for nearly 10 years before moving to London to join the Hotwire UK team in 2019 and have 20 years’ experience in the marketing/advertising industry, working across the US, the Middle East, Asia and Australia.