Together we are limitless

I’m Global CEO at Hotwire. My background is deeply rooted in PR and communications, with a track record in digital innovation, technology, and data-driven strategy. Over the course of my career, I’ve advised C-Suite leaders at some of the world’s most admired companies on how to leverage digital, social, data, and artificial intelligence to enhance and protect reputation for iconic global brands. I’ve led global teams across social and digital media, paid and performance marketing, and intelligence functions in more than 40 countries, pioneering new approaches to reputation measurement, crisis preparedness, and predictive analytics. I believe strongly in the power of relationships and continuous learning, and I thrive when building—whether it’s a team, a company, a reputation, or a product. I’m committed to shaping the future of communications by harnessing technology and creativity to help brands connect in smarter, more meaningful ways and inspire change that matters.

I’m an award-winning professional with over fifteen years of strategic communications experience.

I started my career at Edelman, before joining Amey engineering, working my way up from press officer to Director of Communications and Social Value. During my time in the organisation, I helped make the company more proactive with its communications and moved communications from a tactical add-on to an outcome focused department reporting into the CEO.

After 14 years in-house I made the jump back to agency life, first setting up my own, winning clients as diverse as Balfour Beatty, Mott MacDonald, Sodexo and the Global Fund before joining Grayling where I headed up the corporate team.

I excel at navigating corporate structures while infusing creativity into everything I do. I joined Hotwire as UK MD in the summer of 2025 at what is a pivotal moment for the agency sector and tech in particular.