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Insights that
sparks imagination

Innovation Acceleration

Consumer

What Innovation Acceleration looks like

At Hotwire Marketing we work with so many of global IT’s biggest names that it’s always a real...

retail innovation

Consumer

Taking the temperature of retail innovation today

What innovation has been genuinely accelerated by the events of the last year? What are the changes...

Hotwire Bootcamp

Consumer

The invisible hand and natural selection: how smart retail brands and marketplaces can respond to a new landscape

In 1759, the economist Adam Smith introduced the concept of the ‘invisible hand’, outlining...