Rightly is the champion of data. To launch Rightly, we devised and delivered a PR programme that raises awareness of the brand through scam education and spokespeople advocacy.

We run a pro-active press office that champions consumer rights and educates the UK on how to protect themselves
from scammers.

By positioning Rightly’s CEO James Walker as the UK’s leading data expert, we leverage his knowledge to jump on the news agenda.

This helped us consistently deliver quality national coverage that conveys
100% of the brand’s key messages.

The Results

In just 10 months, our PR programme has been a huge success. In this time frame, Rightly’s monthly conversions increased by 250%.

We have a very happy client, with Rightly confirming that our pro-active press office programme has contributed to the 250% increase in conversions.


Increase in monthly conversion


Pieces of coverage


CEO interviews

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