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Insights that
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Facebook
Consumer
B2B businesses often neglect Facebook when developing their social media strategy. Over the past...
Environmental Social Governance (ESG) in Tech
Emerging tech
Corporate Social Responsibility (CSR) has fallen out of corporate nomenclature. ESG seeks to...
How CMOs can navigate the cyber landscape
Insights
Traditionally the strategic focus for the partner marketing function has been on the alliance...
Innovation Acceleration
Consumer
At Hotwire Marketing we work with so many of global IT’s biggest names that it’s always a real...
Landing your message
Insights
When you work in B2B tech marketing you often find yourself in the presence of incredibly smart...
In a landscape of proliferating challenges and market diversification and fragmentation, it is crucial for marketers not just to target specific accounts, but to filter our ABM messaging to those accounts through an industry-specific lens.
Insights
Even as Account Based Marketing has reached full maturity in recent years, the context in which...
Hotwire acquires McDonald Butler
Insights
In this HotTakes episode Tara O'Donnell, Maeve McDonald and Mike Butler discuss Hotwire's...
Lessons learned
Insights
Starting a new job is never easy, let alone in the midst of a global pandemic! Since joining...
Greta Thunberg
Insights
Thinking back to Greta Thunberg’s one-person protest outside the Riksdagshuset parliament...
Insights
The leap from college to career is seriously daunting. It can be difficult to gauge how helpful the...