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Insights that
sparks imagination

corporate reputation

Hotwire Insights

The pathway to purpose: why corporate reputation is still front of mind for CEOs

This year’s ICCO Summit saw the launch of the trade body’s latest annual report, which...

Greta Thunberg

Insights

What Can Businesses Learn from Greta Thunberg’s Communication Style?

Thinking back to Greta Thunberg’s one-person protest outside the Riksdagshuset parliament...

5G Killer App is a Myth

Digital Commerce

The 5G Killer App is a Myth

I'm just going to say it: the 5G "killer app" is but a winged unicorn disappearing into a vibrant...

Are marketers ready for the end of cookies?

Insights

Ever wondered how you can measure the value of PR, beyond just coverage numbers?

For decades, the PR industry as a whole has struggled to explain its value. Why? More often than...

automotive industry

Insights

Catalysts for Change: Making moves in the automotive industry

Last week, I came across this article which revealed that nearly 70 per cent of car buyers have...

Insights

Hotwire at 20: Two decades of technology innovation

In the vast global technology industry where individual companies can be valued at over $1 trillion...