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corporate reputation
Hotwire Insights
This year’s ICCO Summit saw the launch of the trade body’s latest annual report, which...
Greta Thunberg
Thinking back to Greta Thunberg’s one-person protest outside the Riksdagshuset parliament...
5G Killer App is a Myth
Digital Commerce
I'm just going to say it: the 5G "killer app" is but a winged unicorn disappearing into a vibrant...
Are marketers ready for the end of cookies?
For decades, the PR industry as a whole has struggled to explain its value. Why? More often than...
automotive industry
Last week, I came across this article which revealed that nearly 70 per cent of car...
Hotwire 20 years
In the vast global technology industry where individual companies can be valued at over $1 trillion...