Driving F1 storytelling connections


Qualcomm wanted to leverage its partnership with the Mercedes F1 team to highlight its innovation and technology leadership in connectivity.


Hotwire organised a day trip for eight UK and German influencers from key national and consumer tech media to the Mercedes AMG Petronas F1 site at Brackley, UK.


As well as presentations from Qualcomm and Mercedes, demos and a factory tour, media spent time in the ultra-exclusive practice race simulator used by F1 superstar Lewis Hamilton himself.


The trip resulted in multiple articles from each influencer, all referencing how Qualcomm’s technology keeps Mercedes at the front of the pack.


Influencer attendees


Audience reached

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