Road to driverless success


FiveAI, the business behind an autonomous vehicle (AV) development and safety assurance platform, has been a client since Hotwire launched it from stealth mode, with a seed funding announcement back in 2016.


As the company grows and rolls out its first major AV projects on UK roads, FiveAI needs to be seen by investors, central government and local authorities as a serious competitor to more established US tech companies in the same driverless technology space.


Hotwire rebranded the business by developing a new brand name and positioning for the company. We then built a continual “drum beat” of media coverage and awareness raising among national technology journalists.   


Our work has delivered a series of highly covered stories, including a $35m Series A funding round and the first significant autonomous testing programme in London. In the process we’ve helped FiveAI become a driverless vehicle category leader. 


Media hits to date


In funding secured


Audience reached

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