Success Story
CEI CEO shares inspiration
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Cupertino Electric, Inc (CEI) is one of North America’s leading electrical engineering and construction companies. It specialises in solving large, complex problems for commercial, renewable, utility and data centre customers.
1 Plan
CEI relies on a skilled workforce to execute its projects. Hotwire was recruited to develop a thought leadership platform for CEO John Boncher that would amplify his strategic messages and present the company as a great place to build a satisfying career.
2 Deliver
Hotwire worked with the CEO to identify the best storylines to support his business objectives. We selected a local, national and tech media outlet to pursue, wrote three bylines with supporting graphics and pitched these to our target publications.
3 Prove
This successful campaign delivered coverage that met our communications objectives, with inspiring content about CEI appearing on CNBC, San Jose Mercury News and Yahoo! Finance.
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