With 5G the event focus, we faced the challenge of making Qualcomm cut through the noise at MWC. Making a success of such major events requires advance planning and preparation. This sounds obvious but it goes beyond pitching for briefings before the beginning of the show.
Qualcomm wanted to be at the centre of the conversation on the future of telecoms before, during and after MWC across seven European markets. We drafted a key insights report and recommendations in advance and pre-briefed 70 media outlets via seven roundtables across Europe.
To dominate, we guided media to Qualcomm’s ‘5G Industry Moment’ with 30+ wireless partners and wrote a speech for Qualcomm EMEA President Enrico Salvatori. We supported this with placed thought leadership content, top-tier media briefings and social media management.
Over 10,000 pieces of earned media coverage in titles like The Telegraph, Les Echos, Wired.it, Bloomberg and Business Insider, hailing 5G as the show’s key topic. 80% of Qualcomm coverage included key 5G messaging; 18 pieces/videos featured EMEA President Enrico Salvatori.
Pieces of media coverage hailing 5G as key topic
Increase in unique visitors to Qualcomm’s 5G website pages
Of Qualcomm media coverage included key 5G messaging
Growth in engagement for Qualcomm’s European socials
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